At Don’t Click That, our goal is simple:

To help everyday people feel safer, more confident and more informed online.

We created this company in 2026 after seeing how quickly scams were changing especially with the rise of artificial intelligence. What once looked obviously fake is now becoming far more convincing and many people are being caught out by scams that appear completely genuine.

After seeing friends and family members experience online scams firsthand, we realised there was a growing need for something simple, clear and easy to understand. Without any technical jargon, just practical guidance that helps people recognise what to look for.

We are a small independent startup currently run by two people:

• One with a background in AI analysis and research
  
• One with a background in digital marketing and online consumer behaviour
  

Together, we combine research, real-world scam awareness and digital communication to help educate people about modern scams and how they are evolving.

Our mission is not just to create guides or resources but to build a community where people can learn together, stay informed and help each other stay one step ahead as technology continues to change.

We believe you do not need to fully understand AI or technology to stay safe online. You simply need to know what to look for.

As we continue to grow, our focus will remain the same:

• Simple education
  
• Real examples
  
• Practical awareness
  
• A supportive community
  

Thank you for being part of it.